The two sides went back and forth but, according to an open letter posted by Ransom, King recently acquired the rights to another game, Candy Crusher, an unrelated game that has been around since, according to King’s filing, 2004. That is, until the company tried to trademark the Candy Crush Saga name, a mark it felt would be confusing similar to its existing mark, which was filed in 2010. However, Albert Ransom, the President and Founder of Runsome Apps, didn’t begrudge Candy Crush Saga their success.
It became so popular and ubiquitous that many thought CandySwipe was a knock off of Candy Crush, not realizing that the “imitation” game actually came first.
Where CandySwipe’s Facebook page has some 51,000 likes, Candy Crush Saga has over 61 million. This include the candies that are used, as seen in the comparison below:īut despite being second to market, it was Candy Crush Saga that went on to become a hit. Those who have played Candy Crush may recognize the game’s mechanics, color and even feel as being similar to Candy Crush Saga. In 2010, two years before Candy Crush Saga was released, Runsome Apps Inc. What started out as a fun game about matching candies has turned into a large, convoluted intellectual property mess that could prove to be a serious drain for a company struggling to convince investors it’s worth putting money into. Simply put, King has been making a strong, international push to trademark its games (and the words in their titles) and, along the way, has earned the wrath of other developers who accuse the company of not only trying to trademark common words, but in some cases, shut down those that they allegedly copied.
However, in more recent months, the game and it’s company have been drawing a different kind of criticism, one dealing with intellectual property, in particular the trademark surrounding the name “Candy Crush Saga” itself.
The game quickly became successful, shooting to the tops of app store rankings and having many complain about the addictive nature of the game. It is a relatively straightforward puzzle game where one finds patterns in candy shapes to clear a board, earn points and advance to the next level. In 2012, released Candy Crush Saga upon an unsuspecting public.
0 kommentar(er)
